Sam Willing is a recognized high-performance leadership coach, strategic business executive with deep experience in Organizational Development and Human Resources, entrepreneur, and engaging speaker with over 20 years of experience in transformational leadership, coaching, and cultural enhancement for organizations and their leaders. 

In her coaching, Sam specializes in strengthening leaders at all levels of organizations through 1:1 executive-level coaching and mentoring, group coaching, and immersive workshops. Her unique way of building meaningful connections through curiosity, compassion, and connection guides leaders to deeper levels of self-awareness, empowering them to take personal responsibility for their growth. Clients who work with Sam typically gain renewed energy, confidence, focus, and meaningful momentum in the professional and personal aspects of their lives. 

With a keen eye for strategic planning and organizational development, Sam has successfully steered companies through transformative growth phases, in high-stakes environments. Her ability to cultivate high-performance cultures has consistently led to improved financial performance, increased employee engagement, and heightened investor confidence. Sam’s progressive, authentic style and approach help the organizations she serves to create and effectively implement people-focused, business-aligned strategies leading to improved business results and enhanced employee experience. 

Sam is the founder and CEO of The Compassionate Collective, a social impact marketplace that creates meaningful opportunities for artists and businesses to engage in delivering messages of hope and compassion to all. Additionally, she is the founder and host of the “Imperfection Wins” podcast that focuses on embracing imperfection and compassion for oneself and others.

Sam earned her B.A. in Business from Washington State University. She resides in Bellevue, WA with her husband, Reg, while their two kids pursue their college degrees in California.